"Behold... BOHOL!"

Bohol is moving to become the must-go destination in the Philippines as it launches   new and exciting tourist destinations with rock bottom prices for airfares, hotels and resorts during a travel fair to be held in Glorietta Mall on Dec. 8-10.

Bohol provincial governor Edgar Chatto said the province will also formally launch its new branding “Behold...BOHOL,” which positions the province as a destination that exudes a sense of awe in every visitor.



The three-day event is the first time ever that tourism sector in Bohol comes together in a massive campaign to entice tourists to visit. It is part of the Bohol Tourism Action Plan developed through the collaboration of the United States Agency for International Development through its Advancing Philippine Competitiveness Project (USAID-COMPETE), the Department of Tourism (DOT), the United Nations-World Tourism Organization (UN-WTO), and the Pacific Asia Travel Association (PATA) as well as local tourism stakeholders.

Meanwhile, the new branding “Behold...BOHOL” was developed with the help of CNN’s branding expert Anita Mendiratta.  Bohol is the first province that benefited from an outreach program of CNN.

AirAsia, the leading budget airline in the Asian region, is the exclusive airline partner for the campaign and will offer seat sale.  The airline that has been awarded the Skytrax’s World’s Best Low Cost Carrier for six consecutive years is also committed to offer year-round low fares for flights between Manila - Tagbilaran (Bohol) and Manila – Cebu.

At least 50% discount in accommodation, tours and other travel essentials in Bohol will be offered during the three-day travel fair.  Boholano products will likewise be on sale.

The travel fair will open in a grand program featuring the world-famous Loboc Children’s Choir. The chorale group will have a nightly concert during the three-day event.

Bohol province is dubbed as the eco-cultural tourism capital with its fascinating  Chocolate Hills, pristine and white sand beaches in Panglao and  Anda.  It is also home to the well-loved Tarsier, considered the smallest and oldest primate in the world.

“We want to develop Bohol as the tourism superpower and a top holiday destination in the Philippines,” said Bohol governor Edgar Chatto.

He said the launch of the 'Behold... BOHOL'  aims to promote the province as a complete tourist destination because every town has a unique tourist attraction to offer to visitors.

Aside from the iconic destinations, the province is surrounded by caves, tranquil rivers, fascinating water falls, marine sanctuaries, mangroves and diving sites.

Chatto said Bohol is now promoting the powdery white sand beaches of Anda, as the next tourist destination.  Road and infrastructure access to Anda are underway through the convergence program of Department of Tourism and the Department of Public Works and Highways (DPWH) that seeks to connect airports to tourist destinations. 

Anda is a must visit in Bohol for its  unique and  wider coastlines making it a perfect destination both for relaxing walk on the beach or water sports activities.

The town is also home to the Lamanok Mystical Island and is fast becoming a popular destinations. Lamanok can be reached within a two-hour drive from the capital, Tagbilaran. The island has a rich lush mangrove protecting the community from flooding, pollution and water surge. It hosts some mystical caves where ancient Boholanons bury their loved ones in jars.

Governor Chatto said Bohol is also home to Asia's largest mangrove forest called Banacon located north of the municipality of Getafe. It has a total of 425 hectares with only 15 hectares dry land and the rest are extensive mangrove plantation.

In a press statement, the Governor credited the strong support and cooperation of  tourism stakeholders in Bohol in promoting the new tourist destinations of the province.

“ The strong partnership between the local government and the private tourism stakeholders, a well equipped manpower with innate hospitality as well as the rich natural, cultural and historical attractions of Bohol are the three main factors why we are confident to become a tourism superpower,” said Chatto.

AirAsia, the Filipino Low Cost Carrier is fully supporting the ‘Behold...BOHOL’  campaign by offering its lowest possible rates for tourists visiting Bohol.

AirAsia, the world’s best low cost airline flies three times daily to Bohol.