Showing posts with label freeway. Show all posts
Showing posts with label freeway. Show all posts

Tuesday, October 15, 2013

Trajectories:19th Century Filipino Masters

Before the Freeway fashion show happened, we've got the chance to view the different masterpieces of our Filipino Artists from past 'till now inside the Eugenio Lopez Museum and Library. It was part of the Freeway event in relation to their National Artists Collector's Series, the works of Juan Luna, Filipino Master for Visual Arts.



Freeway held the event in Lopez Museum and Library that showcases a number of key pieces from their collection exhibition, Trajectories. Works of 19th Century Filipino Masters Juan Luna and Felix Resurreccion Hidalgo will take center stage, together with works of conservatives Juan Arellano, Fabian de la Rosa, and Fernando Amorsolo as well as works by modernists Victorio Edades, Nena Saguil, Botong Francisco, H.R. Ocampo, and Fernando Zobel, just to name a few. Pottery from the Calatagan excavation, rare Filipiniana books, Philippine maps dating back to the 16th century, and early colonial Tipos del Pais prints will complete the exhibition.


Trajectories aims to examine the way the museum collection grew in relation to the strengths and tastes of the different people who directed the museum. Emphasis will be given on understanding how Lopez family members, who took the reins of the privately-owned museum and library, grew the collection into one of the most comprehensive Filipiniana collection accessible to the public.


First Map of the Philippines

Noli Me Tangere, Dr.  Jose Rizal

El Filibusterismo, Dr. Jose Rizal

Personal things of Dr. Jose Rizal

Calling Cards of Dr. Jose Rizal

Books and Works from Spanish Regime
Espana y Filipina, Juan Luna




Potteries






The Lopez Memorial Museum is at the ground floor, Benpres Building, Exchange Road corner Meralco Avenue, Pasig City. Museum days and hours are Mondays to Saturdays, except holidays, 8am-5pm.




Saturday, October 12, 2013

Freeway Art: Filipino Master Collector's Series

Freeway, considered as one of the most innovative of local brands, is proud to present its latest historical collection. With its breakthrough National Artist Collector’s Series, the works of the country's most revered National Artists are immortalized through its fashion collection. 


For this Holiday, Freeway held an event last October 10, 2013 at the Lopez Memorial Museum in Pasig City. Freeway chose to honor a man whose works of art have stood the test of time and whose masterpieces still continue to live on in the hearts of many. This man is none other than Juan Luna, Filipino Master for Visual Arts.


It was definitely a grand fusion of art and fashion as the event was attended by several prominent figures from both ends such as fashion bloggers, art enthusiasts, critics, media and many more. Of course, the celebration of Juan Luna wouldn't be complete without the works of Juan Luna himself.


Campaign Photo by Freeway
Campaign Photo by Freeway

During the event, we were able to view his masterpieces inside the museum and the other Filipino Artists’ masterpieces. But the real highlight of the event was the exclusive fashion show! Guests including us were able to catch a glimpse of the first ever Filipino Masters Collector’s Series Juan Luna Collection as the 24 piece debut collection was unveiled, including a few shirts for men. The fashion show showcased highlight famous Luna pieces such as El Flautista, I am Cold, Una Dama Francesca, Espana y Filipinas, Fencing Positions, Rice Harvesting, Various Subjects and A Roman. Models worked the runway in shoes from Janilyn for the ladies and were glammed up by Piandre Salon for their hair and VMV Hypoallergenics for their make-up.








Truly, the event was something to remember not only historically but also an appreciation for fashion as Freeway shared another superb and historical figure for the entire art and fashion society to see. To know more, visit the Freeway Facebook page: facebook.com/FreewayOnline or follow on Twitter and Instagram: @FreewayOnline.

Below are some product photos of Freeway:

Shortsleeve Mens Tee with Artwork by Juan Luna


Shortsleeves Dress with Artwork by Juan Luna


Shortsleeves Tee with Espana y Filipina by Juan Luna


Sleeveless Top with Various Subjects by Juan Luna


Sleeveless Top with I am Cold by Juan Luna


Sleeve Extended Top with I am Cold by Juan Luna


Horizontal Shoulder Bag with I am Cold by Juan Luna


Snaplock Travel Tray with El Flautista by Juan Luna