Saturday, October 12, 2013

Freeway Art: Filipino Master Collector's Series

Freeway, considered as one of the most innovative of local brands, is proud to present its latest historical collection. With its breakthrough National Artist Collector’s Series, the works of the country's most revered National Artists are immortalized through its fashion collection. 

For this Holiday, Freeway held an event last October 10, 2013 at the Lopez Memorial Museum in Pasig City. Freeway chose to honor a man whose works of art have stood the test of time and whose masterpieces still continue to live on in the hearts of many. This man is none other than Juan Luna, Filipino Master for Visual Arts.

It was definitely a grand fusion of art and fashion as the event was attended by several prominent figures from both ends such as fashion bloggers, art enthusiasts, critics, media and many more. Of course, the celebration of Juan Luna wouldn't be complete without the works of Juan Luna himself.

Campaign Photo by Freeway
Campaign Photo by Freeway

During the event, we were able to view his masterpieces inside the museum and the other Filipino Artists’ masterpieces. But the real highlight of the event was the exclusive fashion show! Guests including us were able to catch a glimpse of the first ever Filipino Masters Collector’s Series Juan Luna Collection as the 24 piece debut collection was unveiled, including a few shirts for men. The fashion show showcased highlight famous Luna pieces such as El Flautista, I am Cold, Una Dama Francesca, Espana y Filipinas, Fencing Positions, Rice Harvesting, Various Subjects and A Roman. Models worked the runway in shoes from Janilyn for the ladies and were glammed up by Piandre Salon for their hair and VMV Hypoallergenics for their make-up.

Truly, the event was something to remember not only historically but also an appreciation for fashion as Freeway shared another superb and historical figure for the entire art and fashion society to see. To know more, visit the Freeway Facebook page: or follow on Twitter and Instagram: @FreewayOnline.

Below are some product photos of Freeway:

Shortsleeve Mens Tee with Artwork by Juan Luna

Shortsleeves Dress with Artwork by Juan Luna

Shortsleeves Tee with Espana y Filipina by Juan Luna

Sleeveless Top with Various Subjects by Juan Luna

Sleeveless Top with I am Cold by Juan Luna

Sleeve Extended Top with I am Cold by Juan Luna

Horizontal Shoulder Bag with I am Cold by Juan Luna

Snaplock Travel Tray with El Flautista by Juan Luna