“Filipina mothers aren’t keeping it real and we want to help
change that,” says Iza Abeja, Executive Director of Beauty, Brains &
Breastfeeding.
Beauty, Brains and Breastfeeding together with UNICEF is organizing
the Nurture Run, one of the biggest breastfeeding awareness initiatives in the
country to date. More than 10,000 runners and breastfeeding advocates are
expected to join Nurture Run.
Iza also shares that proceed of the Nurture Run will go
to mobilizing skilled counselors, sustaining mommy groups and organizing
breastfeeding awareness activities as well as supporting Milk Banks through
Milk Letting Days.“All these initiatives will be carried out in strategic areas
in the country specifically in disaster prone provinces,” notes Iza. “As the
recent disasters in Tacloban, Bohol and Zamboanga have taught us, breastmilk
can save lives.”
The Nurture Run is set on April 13, 2014 Sunday from 5:30 am to 10:00
am at the Quezon Memorial Circle. It covers 3km and 5km
options with race kits costing PHP 450.00 inclusive of the race bib and Nurture
Run shirt. The event is co-presented by UNICEF, International Labour
Organization (ILO), National Nutrition Cluster group for Haiyan/Yolanda and
Department of Health (DOH) in coordination with venue-host the Quezon City
Government.
“Our children deserve the most genuine form of care and
nutrition they can get. Support breastfeeding and help us spread the word by
joining the ‘Nurture Run.’”
Like us on www.facebook.com/beautybrainsandbreastfeedingFollow us on www.twitter.com/womenbreastfeedVisit us at www.beautybrainsandbreastfeeding.com and www.nurturerun.com
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