Sunday, December 14, 2014

SkinWhite Launches its Second #BetterMe Campaign

At my age, I want to feel more beautiful and confident inside and out. But how can I be beautiful if I have some glitches regarding my skin and complexion? How can I have my #BetterMe version?

As the leading and pioneer skin whitening brand in the Philippines, aims to give young Filipinas the tools they need to improve who they are—both inside and out, SkinWhite launches its second #BetterMe campaign and captive council.

After its initial launch in 2013, the #BetterMe movement has become even bigger and better! To help inspire even more teens, SkinWhite held a casting call to scout for the loveliest and most inspiring girls for the second batch of the Captivate Council. Approximately 500 aspiring teens from some of the most prestigious college campuses in the country auditioned, but only 25 girls were handpicked. The basis for making this prestigious cut? Their accomplishments at school and ability to inspire others with their go-getting, stay confident attitude.


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Throughout the four-month campaign, the members of the Captivate Council can look forward to magazine features, multi-media exposure, and lots of fun events like the #BetterMe Ball. “We also included outreach activities and fitness parties because when it comes to becoming a #BetterMe, you need a more holistic approach. We want the members of the SkinWhite’s Captivate Council to lead by example,” shares Liz Caceres, assistant brand manager for SkinWhite. “It’s not just about looking good on the outside, but feeling good and doing good, too.

In spreading the message of #BetterMe campaign, these days, it’s easy for teens to become lost in social media drama or engulfed in their #fomo—fear of missing out. Through the #BetterMe campaign and the Captivate Council, we want to remind them of what really matters and allow them to develop their own inner confidence, so they can be kinder to themselves and others. “What’s amazing is that these girls also have a wide network within their respective circles. So even if their classmates and friends aren’t part of the council, they can still share what they’ve learned through the monthly activities we’ve arranged for them,” says Caceres. “It’s a great way to spread the #BetterMe image and help more teens become empowered.”